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Making Your Story Accessible with Hikma Collective

by GradFUTURES

Intensive workshop #GradFUTURESForum2023 Career Management Careers & Professional Development Diversity & Inclusion Humanities Innovation/Entrepreneurship Leadership & Collaboration Presentation Skills Research & Data Analysis Socially Engaged Research Teaching & Mentoring Thought Leadership Written & Verbal Communication

Thu, Mar 30, 2023

9 AM – 10:30 AM EDT (GMT-4)

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Frick Chemistry Laboratory - Taylor Auditorium

Princeton, NJ 08544, United States

51
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Details

In the era of fake news, it is critical that research be translated and published as widely and accurately as possible. Among many journalists, however, academics are notorious for their caveats, sub-clauses, and unwillingness to tell a good story. This session will offer a framework, tools, and actionable strategies to write research narratives that inform and engage non-specialist audiences. We will explore how to create common ground, prioritize key points, preserve credibility, and invite curiosity. The principles we will discuss can be applied to a wide range of genres such as op-eds, educational case studies, and funding proposals, and job interviews.

This concise, interactive session includes 20 minutes of presentation to frame the content, a 10-minute reflective exercise, and 60 minutes of facilitated seminar discussion to answer questions and apply the learnings to participants’ experiences. Participants leave the session with a three-page resource to guide their next steps.

Breakfast will be served!
Food Provided (Breakfast will be served!)

Speakers

Erica Machulak's profile photo

Erica Machulak

https://www.linkedin.com/in/ericamachulak/?originalSubdomain=ca



Erica Machulak, PhD, is a medievalist turned entrepreneur and the author of Hustles for Humanists: Build a Business with Purpose (Rutgers University Press, April 2025). As the Founder of Hikma, she leads a social impact startup with a mission to mobilize scholarship for the public good through consulting, capacity building, and storytelling. Over the past five years, Hikma clients have secured $10M+ in funding to create evidence-based resources and tools, inform policies, and craft accessible communications published by Forbes, the CBC, and other platforms. Erica has delivered training at universities around the world and through “Plan for Research Impact,” a Hikma course certified by the United Nations Institute for Training and Research. 



 



As a writer, editor, and facilitator, Erica believes that the world needs to hear more from people who resist easy answers. Her work has been featured in Inside Higher Ed, the Journal of Electronic Publishing, and Humanities, the magazine of the National Endowment for the Humanities, and other major publications. She holds degrees from the University of Pennsylvania (BA), the University of Oxford (MSt.), and the University of Notre Dame (PhD).