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Giving a Great Talk: How to Engage Listeners When You Are the Only Expert in the Room (Lunch included)
by GradFUTURES
Frick Chemistry Laboratory - Taylor Auditorium
Princeton, NJ 08544, United States
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Overview: Your graduate research and scholarship allow you to master a particular topic, which comes with it specialized language and complex concepts. The unintended consequence is that it may be difficult to speak in layman’s terms: you may think in detail and speak without being able to translate the ideas and significance of the topic to people outside your field. Effective communication is important for broadening literacy and engagement among general public, as well as influencing decisionmakers when you have only few minutes to communicate.
Join us to learn what it takes to be an engaging and effective speaker so you can broadly share your knowledge and make a bigger impact.
Speaker: Amy Aines is a communication strategist, speaker, coach, and trainer who builds career success skills. She teaches graduate students and postdocs at universities and government agencies how to simplify the complex, engage listeners, foster productive relationships, and make a bigger impact with their work. Amy is CEO of Damianakes Communications, a consulting firm she founded in 1999, and co-author of Championing Science – Communicating Your Ideas to Decision Makers, a ‘how to’ book based on her four decades of work with scientists and engineers in the wireless, tech, and biotech industries. A former telecommunications executive, Amy's industry roles have run the gamut from corporate spokesperson for $10B company, to culture and brand builder, technical writer, employee motivator, change manager, media trainer, workshop designer, and speech writer, and speaker coach. She’s had the good fortune to work with leaders at global giants and startups including AirTouch, Genentech, McKesson, BioMarin, Gilead, Cisco, Stoke Therapeutics, Exelixis, Vodafone and numerous emerging tech and biotech firms. When she’s not teaching, Amy volunteers for the STEM Advocacy Institute, Beyond the PhD, and Quest Science Center, and enjoys singing with the Stay at Tone Moms.
Moderator: Rose Guingrich, GS, PSY
Lunch will be provided and all graduate students in attendance will receive a complimentary copy of the book Championing Science
To learn more about GradFUTURES, visit: https://gradfutures.princeton.edu/.
Food Provided
Speakers
Matt Johnson
https://www.linkedin.com/in/mattjohnsonisme/
Matt Johnson, PhD is a speaker, writer, and researcher, specializing in the application of psychology and neuroscience to branding. Following his Ph.D. in Cognitive Psychology from Princeton University, his work has probed the science of brand storytelling, experiential marketing, and consumer decision-making. He is the author of the top-selling consumer psychology book, Blindsight: The (mostly) hidden ways marketing reshapes our brains (BenBella, 2020), and most recently, Branding That Means Business (Economist Books, Fall 2022). In 2023, he was inducted into Thinkers50 Radar as one of 30 “business thinkers with ideas most likely to shape the future."
As the founder of the Neuroscience of Branding blog, and as a contributor to major news outlets including Psychology Today, Forbes, and BBC, he regularly provides expert opinion and thought leadership on a range of topics related to the human side of business. Matt is also passionate about helping brands harness insights from neuroscience to better understand, serve, and interact with their consumers. To this end, he consults with a wide array of organizations, including as an expert in residence for Nike. Matt currently resides in Boston, MA, where he is a Professor of Psychology and Marketing at Hult International Business School, and an instructor at Harvard University’s Division of Continuing Education.
Matt grew up in The Bay Area, California, and has lived and worked in San Diego, New Jersey, Berlin and Shanghai.
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Co-hosted with: Council on Science and Technology
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