Solidarity-Based Organizing in the Digital Age: Building Power from the Bottom-Up (Part 1 of 2)

This is Part 1 of a double workshop that meets on two days. When you register for this event, you will automatically be registered for Part 2 on January 19th from 3:00 Pm - 5:00 PM.

Community organizers around the world are seeking to re-ignite public support for besieged democratic institutions and to strengthen solidarity within divided societies. While navigating the complexity created by disinformation, authoritarian politics, and the emergence of new existential threats, like the COVID-19 pandemic and the climate crisis, organizers pull from a variety of tactics and strategies that leverage both the digital world and traditional power-building.

In this workshop, two organizers at the frontlines of the pro-democracy struggle in Brazil will share learnings from their 10+ years of experience working with young activists and community leaders as well as elected officials. Through a mix of hand-on exercises and reflections on activism and social change theory, they will lead Princeton students into an exploration of their own collective power and ability to influence the various communities they are a part of.

What to expect:
Double workshop (meets twice a week for 2-hour sessions, 4 total hours of meeting time)

Facilitators:
- João Biehl, Susan Dod Brown Professor of Anthropology; Director, Brazil LAB
- Kimberly de los Santos, John C. Bogle '51 and Burton G. Malkiel *64 Executive Director, Pace Center
- Yi-Ching Ong, Director of Service Focus, Pace Center
- Miqueias Mugge, Associate Research Scholar, PIIRS

Instructors:
- Alessandra Orofino, Executive Director of NOSSAS, an organization that catalyzes solidarity-based and democratic activism in Brazil, and showrunner of Greg News, a weekly comedy news show on HBO Latin America.
- Miguel Lago, co-founder of NOSSAS and Executive Director of the Institute for Health Policy Studies, Brazil’s premier think and do-tank for public health policy. Lecturer at Sciences Po Paris and Columbia University.

Programme:
- Introduction to digitally-based organizing and power-building, with examples of different strategies and tactics used to influence policy and build collective action.
- Identifying campaign opportunities: a hands-on application of the campaign selection framework.
- Building a campaign strategy: mapping power, crafting an engagement curve, and preparing for a reaction.
- Shaping a campaign narrative: building campaign creative assets and identifying key audiences and constituencies.
- Campaign launch and outreach: putting it all together.

To request accommodations for this event, please contact the workshop or event facilitator at least 3 working days prior to the event.

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