Tue, Jan 18, 2022

10 AM – 5 PM EST (GMT-5)

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Female founders are sorely underrepresented (only 2% of venture funding goes to female founders). This bootcamp will give founders the confidence and ability to turn their ideas into reality. This one-day session will give potential founders the opportunity to understand the basics of founding a company, from idea to early financing. It will address issues of gender bias as it affects team leadership as well as obtaining financing. It will be co-taught by Lynda Clarizio ’82.
Topics that will be covered:

Morning Session 10am – 1pm

10:00am– 11:30am (Prof. Joy Marcus):
• Identifying the problem. Attendees will learn how to identify unmet needs, how to size the needs to determine whether pursuing solution(s) is a potentially valuable exercise.
Finding the solution. Attendees will learn how to create an MVP of the solution, and how to test and iterate on the MVP.

11:30am-12:30pm (Lynda Clarizio ‘82)
• Leadership. Issues specific to female founders will be discussed. Building a team as a female founder, leadership issues as a female founder.

12:30pm-1:30pm Lunch Break/Networking

Afternoon session 1:30-4:00pm

1:30pm-3:00pm (Prof. Joy Marcus)
• Finances Attendees will be exposed to basic financial skills: writing a business plan, preparing a pitch, understanding the financing options.

3:00pm-4:00pm (Moderated by Lynda Clarizio ’82)
• Raising money as a female founder: Panel of Princeton alumnae founders will share fundraising experiences/insights.

What to expect:
Intensive workshop (meets on a single day from 10am - 5pm EST, 7 total hours of meeting time)

Meet the facilitator:
I am class of '83 (SPIA) and a lecturer at the Keller Center for Entrepreneurship in the Department of Engineering. I have taught at the Keller Center since 2014, when I received a James Wei Visiting Professorship. I have been a senior corporate executive, most recently as the EVP and General Manager at Conde Nast but have also had several successful start up exits along the way including the IPO of barnesandnoble.com and the sale of French YouTube competitor, Dailymotion, to France Telecom. In that capacity, I have served as a startup CEO and raised early stage capital. I am a regular faculty mentor to the summer eLab program and serve as a faculty advisor to Princeton Student Ventures. I currently run an investing group, Brilliant Friends that invests exclusively in women led tech enabled startups and I am in the midst of raising a fund for that purpose. My Brilliant Friends co-founder, Lynda Clarizio '82 , who is on the Engineering School Board, will be teaching the Bootcamp with me.

To request accommodations for this event, please contact the workshop or event facilitator at least 3 working days prior to the event.

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