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Writing to Influence: What Studying Influencers Taught Me About Researching Contemporary Phenomena with Emily Hund
by GradFUTURES
Back to Writing to Influence: Turning Academia into Compelling Journalism with Torie Bosch
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Details
Emily Hund studies social media influencers. In her book The Influencer Industry: The Quest for Authenticity on Social Media, she tracked the development of the influencer phenomenon from a haphazard group of people scrambling for work to today’s multifaceted industry with expanding global impact. Her writing and commentary draws on eight years of research, analyses of 2,000 press articles, participant observation at industry events, and most crucially, dozens of in-depth interviews with influencers, brand executives, marketers, talent managers, trend forecasters, and other participants in the industry. In this workshop she’ll show you how her academic and professional experience – prior to pursuing a research career, she worked as a magazine writer and social media editor – helped her to write about a phenomenon so contemporary it is literally being played out right now.
Advanced Reading:
About the series:In close collaboration with Princeton University Press, Princeton Writes, the Program for Community-Engaged Scholarship, and other partners, this GradFUTURES Learning Cohort will help you hone writing (and other communication) skills in order to connect your ideas with audiences that need to hear them. We’ll cover how to keep your writing clear, interesting, and relevant.
The series will feature online presentations and in-person, hands-on workshops. You’ll hear from nationally-recognized voices in a series of Zoom Lunch & Learns with Princeton University Press authors like Christopher Paul Harris, Jelani Favors, Marybeth Gasman, Joseph C. Ewoodzie, and Tara Dawson-McGuinness, and you’ll also connect with people and resources that will help you move from theory to practice. In the Spring, you’ll have the chance to earn a badge in public writing—while producing public-facing work of your own in a supportive, mentored environment.